How to Fix and Prevent Redirect Loops (ERR_TOO_MANY_REDIRECTS) on Shopify
How to Fix and Prevent Redirect Loops (ERRTOOMANYREDIRECTS) on Shopify
Encountering the browser error ERRTOOMANYREDIRECTS (or "The page isn't redirecting properly") is one of the most urgent issues a Shopify store owner can face. When a redirect loop occurs, neither customers nor search engines can access your store.
A redirect loop occurs when URL A redirects to URL B, and URL B redirects back to URL A (or through a circular chain like A → B → C → A), trapping browsers in an infinite cycle until they abort with an error.
Common Causes of Redirect Loops on Shopify
1. Circular URL Redirect Rules: Accurately setting up a redirect from /pages/sale to /collections/sale, but accidentally having an older rule pointing /collections/sale back to /pages/sale.
2. HTTP vs. HTTPS / WWW vs. Non-WWW Conflicts: Having conflicting primary domain settings inside Shopify Admin alongside custom Cloudflare or DNS forwarding rules.
3. Language or Geolocation App Clashing: Multiple market apps attempting to redirect users simultaneously based on conflicting IP locations.
How to Fix Redirect Loops Step-by-Step
1. Audit Active 301 Redirects
In your store admin, search for circular mappings where the source URL appears as a destination in another active rule.2. Use GP Easy Redirects Loop Protection
GP Easy Redirects includes real-time circular dependency detection. Whenever you create a rule or upload a bulk CSV, the system automatically runs cycle-detection algorithms to block circular chains before they go live.3. Clear Browser Cookies and CDN Cache
After removing the conflicting rule, purge your local browser cache and test the endpoint in an Incognito window to confirm the loop is resolved.