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REDIRECTS5 min read
Wix to Shopify URL Redirection Playbook: How to Migrate Products and Collections Safely
Wix to Shopify URL Redirection Playbook: How to Migrate Products and Collections Safely
Wix is a popular platform for launching initial e-commerce ventures, but as product catalogs expand, merchants frequently upgrade to Shopify for deeper inventory management and high-converting checkout flows.
However, Wix uses unique URL prefixes such as /product-page/[slug] and /category/[slug] that differ entirely from Shopify's standard taxonomy.
If you switch platforms without creating 301 redirects, all Google search index entries pointing to your old Wix URLs will return 404 errors. This guide outlines how to execute a clean URL transition using GP Easy Redirects.
Wix vs. Shopify URL Architecture
- Wix Product URLs:
/product-page/handmade-ceramic-pot - Shopify Product URLs:
/products/handmade-ceramic-pot - Wix Collection URLs:
/category/home-decor - Shopify Collection URLs:
/collections/home-decor
How to Set Up 301 Redirects from Wix to Shopify
Step 1: Export Your Wix Store Catalog
Export your Wix Products CSV from your Wix dashboard under Store Products > Products.Step 2: Use Wildcard Rules for Instant Mapping
Instead of manual row-by-row mapping, configure two master wildcard rules in GP Easy Redirects: 1./product-page/* → /products/$1
2. /category/* → /collections/$1
These two rules immediately bridge your entire catalog of legacy Wix product and collection links to their corresponding Shopify pages.
Step 3: Verify and Monitor 404 Telemetry
Once DNS records point to Shopify, review your GP Easy Redirects live dashboard to ensure 100% of incoming Wix backlinks are seamlessly resolving to active Shopify products.