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GUIDES & TOOLS5 min read
How to Create Custom Vanity Short URLs for Influencer Marketing on Shopify
How to Create Custom Vanity Short URLs for Influencer Marketing on Shopify
Influencer partnerships, podcast sponsorships, and TikTok creator campaigns require clean, memorable URLs that creators can easily verbalize or share in social bios.
Sharing a complex link like:
text
https://mybrand.com/products/glow-serum?utmsource=instagram&utmmedium=influencer&utm_campaign=summer&discount=ALEX20
results in low click-through rates and high user error.
Instead, top e-commerce brands use vanity 301 short links directly on their primary store domain:
text
https://mybrand.com/alex ──(301)──> /products/glow-serum?discount=ALEX20
How to Set Up Vanity Influencer Links in GP Easy Redirects
1. Choose a Memorable Slug: Set up a clean path under your primary domain (e.g., /sarah, /podcast, or /tiktok).
2. Configure the Destination Target: Combine your target product URL with Shopify’s native auto-apply discount parameter (/discount/CODE?redirect=/products/item).
3. Preserve Full UTM Attribution: GP Easy Redirects forwards all inbound parameters across the redirect hop, ensuring 100% accurate tracking in Google Analytics 4 and Shopify Reports.
